Design that feels inevitable.
I'm Irene — Art Director and Brand Identity Designer. For the past five years I've been building visual identities for the kind of people who care obsessively about what they're creating, and need their brand to show it.
My work sits at the intersection of brand identity, editorial design, and art direction. I think about your brand the way a magazine thinks about a story: every element earns its place, nothing is decorative for its own sake, and the whole thing has to feel true.
I'm particularly drawn to food, hospitality, culture & fashion: spaces where aesthetics aren't a luxury, they're the product.