I create visual identities and art direction for brands with something worth saying - shaping how they look, feel and are remembered.

My work sits at the intersection of brand identity, art direction and editorial design, with a focus on creating visual worlds that feel distinctive, considered and true to the brand behind them.

I lead each project personally, working with a trusted network of photographers, stylists, copywriters and other creative specialists when needed. Together, we build the right team around each project, while keeping one clear creative direction from beginning to end.

I’m particularly drawn to food, hospitality, culture and fashion, places where aesthetics are part of the experience.