Chapter One

For Chapter One, a brunch café focused on coffee & pastries, the goal was to create simple graphic elements that could be applied across everyday brand touchpoints.

The T-shirt design combines typography with minimal pastry illustrations built around the phrase “It all starts in Chapter One,” referencing the café’s name and concept. The same visual language was applied to the menu design, focusing on clear hierarchy and readability while maintaining a cohesive brand presence across both merchandise and printed materials.

MENU & APPAREL DESIGN

VISUAL APPLICATIONS